Paddy Power

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The majority of bookmakers offer you winnings on the first 4 horses.

Not PaddyPower.

They pay out on the first 5.

That’s a great reason to choose them and not William Hill or Ladbrokes.

What’s interesting is that they actually name these 2 big competitors in the ad!

Love it!

Most companies wouldn’t do that because it’s almost certainly going to result in a war of words.

PaddyPower don’t give a damn.

They are doing something different to their competitors.

PaddyPower is a challenger brand anyway, so I expect nothing less.

Love the simplicity of the offering.

Love their care-free ‘who gives a s!*t mentality.

I expect nothing less after seeing their work over the last year or two.

This is Why it’s PaddyPower you’ll choose and not Ladbrokes or William Hill or any other bookmaker.

Tony Snow

Tony Snow Ltd, Flat 2 Broomhill Lodge, 67 Southborough Road, Bickley, Kent, BR1 2EL., Kent

I'm an Art Director and Brand Consultant. I'm also a qualified Personal Performance Coach and NLP Practitioner. I've been in the world of advertising and marketing for 25 years and still freelance at London's big agencies. I am the creator of 5tart Up Brand Up, an online branding programme that helps small business owners and entrepreneurs build their own unique and exciting brand.