Boys toys & a haircut

You’re walking down the street with your kids and suddenly you feel your arm being tugged at.

You look down to see a beaming child pointing at the shop window. And suddenly they’re pulling you into the shop. What is it that has caught their attention?

That’s the power of something that is creative. The power of being different.

And I’ve no doubt that this has happened for this high street barber.

Recently while walking down Orpington High Street(not with my kids I hasten to add!), something caught my eye in a barber’s shop window. It was red and very shiny! It was a child’s car seat!

I took a closer look and of course, took a photo. It made me smile because this business is doing something that no other barber’s in this high street is doing (I counted about 3 other barber’s less than 200 yards away).

They are giving adults a great reason to bring in their kids for a haircut. Well, what will actually happen is that the kids will be dragging their mum or dad into the shop! What kid wouldn’t want to sit in a car seat while having their haircut? And if you’re a parent, you know how hard it is to keep the young children still!

I absolutely love this.

And you know what?

Anyone can buy this on ebay! So it’s not even exclusive to this barber.

But he’s the only one doing it. I’ve no doubt he checked out the competition first (something ALL businesses need to do) and saw that no-one else was doing it. Simple. But genius.

So remember, you might not have anything different to say as a business but if you’re the only one saying/doing it, you’ll get the customers!

Tony Snow

Tony Snow Ltd, Flat 2 Broomhill Lodge, 67 Southborough Road, Bickley, Kent, BR1 2EL., Kent

I'm an Art Director and Brand Consultant. I'm also a qualified Personal Performance Coach and NLP Practitioner. I've been in the world of advertising and marketing for 25 years and still freelance at London's big agencies. I am the creator of 5tart Up Brand Up, an online branding programme that helps small business owners and entrepreneurs build their own unique and exciting brand.