You never get a second chance to make a first impression.
I’m sure you’ve heard this expression before and truer words have never been spoken. Never more so than when it comes to branding. Hopefully the first time somebody experiences your brand is in person with you. And that it’s a great one. But that isn’t always possible. Your logo and you website may be, at times, your sole brand representative.
So you’d better give someone a good impression.
A professionally, well designed and articulate logo tells someone that the business is exactly that too.
A shabby, badly designed and cheap logo tells someone it is……exactly that!
Don’t underestimate the quality that a great logo exudes. And the reaction it gets. If quality is the first thing that someone sees, they’ll expect the brand behind it to be quality too. And vice versa.
To create that professional aura, you need to create the professional logo.
And to do that you want the following from your logo.
Imaginative design - good creative thinking behind it.
Thoughtful typography - Great spacial awareness between any letters and words (it’s actually called Kerning).
Fonts that ‘fit’- Every font does not complement every brand. We'll help you choose the right ones for your brand.
Colours that Complement - Bad colour combinations stand out a mile, for the wrong reasons! Good palette combo’s ‘stitch’ a brand together.
Shapes that shape up nicely - Lettering, illustration and/or any abstract images need to ‘work’ together. They need to look like they are one, like they belong together.
A website is often the start of a beautiful relationship between a brand and the customer. More times than not, it is the first time either has ‘met’. Hopefully it won’t be the last. Because there really isn’t a better place to show prospective customers just how good you are. Just how nice you are. Just how much you care about what you do. Just how much you care about helping them. Helping them solve whatever problem or desire they have.
Your website really is a BIG opportunity to engage and build a relationship with your customers.
An opportunity to turn prospective clients into paying clients. An opportunity to build your brand.
So don’t build your own website. More often that not that decision will prove a disaster.
You may do it yourself because of a lack of funds but it’ll end up costing you a lot of money in the long run.
Get professionals to do it. Like us.
We don’t just create websites, we create ACE websites.They’re websites that are Attractive, Clear and Engaging.
Which most websites aren’t. Most of them are too busy, too ugly and too over complicated.
We keep it simple. We make it look beautiful. We create engagement.